French luxury brand Louis Vuitton is making a stylish entrance into the sports arena as the official trophy trunk partner for the Australian Open 2024. The renowned fashion house will be crafting custom trunks for the women’s Daphne Akhurst Memorial Cup and the men’s Norman Brookes Challenge Cup at the upcoming tennis tournament in Melbourne starting on January 14.
Louis Vuitton’s Chairman and CEO, Pietro Beccari, expressed his pride in the collaboration, saying,
“After the success with Trophy Trunks for the Rugby World Cup and the Ballon d’Or in 2023, we are thrilled to announce this new partnership with the first Grand Slam tournament of 2024, proving that Victory travels in Louis Vuitton.”
In collaboration with Tennis Australia, the organization overseeing the tournament, Louis Vuitton has meticulously designed two bespoke trunks that not only showcase the trophies but also ensure their safekeeping in an elegant manner.
“The Australian Open and Louis Vuitton both share a commitment to unparalleled excellence and innovation, while respecting history, tradition, and celebrating legendary achievement and skill,” remarked Craig Tiley, CEO of Tennis Australia.
Crafted at Louis Vuitton’s esteemed Asnières workshop near Paris, the trophy trunks pay homage to the brand’s heritage with wooden frames, brass corner protectors, clasps, and locks. A contemporary touch is added with a blue microfiber lining, reflecting the tournament’s color palette and court hues.
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Adorned with the brand’s signature monogram canvas and featuring a distinctive “V” for victory, the trophy trunks embody the timeless elegance synonymous with Louis Vuitton. The debut of these trunks will take place during the women’s and men’s finals kickoff ceremonies on January 27-28, 2024, and will later be showcased as part of the prize-giving programming.
This collaboration signifies Louis Vuitton’s continued efforts to align itself with premier players in the sports world, showcasing its commitment to excellence, creativity, and audacity for over 170 years. Stay tuned as Louis Vuitton continues to bring its craftsmanship to the forefront of the athletic realm.